Competitors.
Competitor tracking is part of Reputation AI Pro ($99/month CAD). See Billing & your account.
Where you stand against the businesses you actually compete with, measured once a week from their public Google profiles.
Open it at /dashboard/reputation/competitors .
Choosing who to track
Click Suggest competitors. Tenlo finds businesses in your category and your area, and ranks them by how close they are to you in review volume.
That ranking is the whole point.
Because that produces comparisons that flatter or demoralise, and neither is useful. A shop with 23 reviews is not a meaningful comparison for a business with 400, and neither is the 2,000-review giant on the other side of town. The businesses worth watching are the ones playing the same game you are.
Nothing is tracked until you click Track on a suggestion. You can also add a competitor Tenlo didn’t find. The limit is 10 per location — a list you actually read beats a list you scroll past.
What gets measured
Every Monday morning, Tenlo captures each tracked competitor’s public Google numbers:
| Measure | Notes |
|---|---|
| Rating | Always shown with the number of reviews behind it |
| Review count | Their total |
| New in 30 days | How many reviews they gained — see below |
5.0 from three reviews is not a threat, and presenting it as one is how a comparison tool loses its reader. Every rating on this page carries its denominator.
The first week shows a dash, not a zero
Google publishes a review count, never the dates. So “new in 30 days” is worked out by comparing two of our own weekly readings — which means a competitor you added this week has no velocity figure yet, and shows —.
That is not zero. Zero would say they gained nothing; the dash says we haven’t measured long enough to know. The number appears after the next weekly snapshot.
Your side of the comparison
If your Google profile is connected, your numbers come from the reviews Tenlo already has, and include how fast you’re collecting.
If it isn’t connected, Tenlo reads your public listing the same way it reads a competitor’s. That’s enough to show where you stand, and not enough to speak to velocity — so the page says which of the two you’re looking at, and links you to Reputation settings to connect.
The gap report
Above the table, three chips summarise where you sit — Ahead, Level, Behind, or Not enough data — on each of:
- Rating — your average against theirs
- Review volume — total reviews
- New reviews (30 days) — who is collecting faster
Beneath that, What to do about it turns each gap into a lever you actually have: run a request campaign , work the recovery queue, publish a trust asset.
Being told when it changes
When a tracked competitor crosses ahead of you on rating, Tenlo notifies you.
It’s triggered by the change, not by the calendar — you hear when something moves, rather than getting the same standing report every Monday until you mute it. One alert per location per week, even if two competitors crossed.
What this is not
Tenlo reads the same public profile information any customer of theirs can see: rating, review count, category, location. It does not store competitors’ review text, does not access anything private, and does not interact with their listings in any way.
Nothing here is a ranking of your market. It’s a comparison against a short list you chose.
Frequently asked
Which platforms? Google today. Facebook, Trustpilot and others may follow — results are always recorded against the platform they came from.
Can I track a competitor in another town? Yes, by adding them manually. The suggestions are limited to roughly a 10km radius, which is about a trades service area in a metro, but nothing stops you tracking someone further out.
What happens if I remove a competitor? Their history is kept, not deleted. Those snapshots are point-in-time observations of numbers that have since moved — re-running anything cannot rebuild them.
Does this affect my Trust Score? No. The Trust Score measures your own business. Competitor position is a separate view on purpose — your score should not fall because somebody else had a good month.